The main challenge in the UI/UX rebranding of Greenbone was to make complex medical and technical content clear and accessible, primarily targeting doctors and surgeons—the key audience for adopting the product. The goal was to effectively describe the product, highlighting its unique features and potential clinical applications, while simplifying intricate concepts without compromising credibility. This required balancing a modern and professional aesthetic with an intuitive information structure, showcasing Greenbone’s biotechnological innovation and supporting professionals in their decision-making process.