Challenge
For the rebranding of LAC – Accademia Creativa, the challenge was to modernize the brand’s visual identity while preserving its creative spirit and educational focus. The objective was to create a cohesive and fresh look that resonates with both aspiring creatives and professionals, enhancing the user experience and making the platform more accessible and engaging. This involved developing a design that balanced functionality with a strong aesthetic appeal, reflecting the dynamic and innovative nature of LAC’s creative courses.
Approach
My approach was comprehensive and detail-oriented. I began by designing the site architecture to ensure a seamless user experience and intuitive navigation. I then created the visual design and wireframes in Figma, where I crafted custom templates that aligned with the new brand identity. The development process was carried out using Elementor, and I enhanced the site’s functionality and aesthetics through custom CSS, JavaScript, and HTML, ensuring a polished and responsive final product that captured the essence of LAC’s creative mission.
