NART is a platform dedicated to crypto artists, where you can rent, lease digital art, and mint NFTs.​

Year:

2012 – 2022

Service:

Artistic direction

UI UX design
Prototyping
Logo design

Book design
3D design

Client:

Personal project

app 12

Challenge

The main challenge has been to grasp the potential that the metaverse represents in the current art world, particularly for crypto artists, and the various applications people can explore. The concept revolves around the ability to lease an NFT for a period and place it within a virtual context.

This idea can extend to private spaces or themed virtual museum exhibitions dedicated to NFTs. The goal is to explore the immersive possibilities offered by the metaverse, allowing users to engage with digital art in entirely new ways. By integrating NFT leasing into virtual environments, we aim to bridge the gap between physical and digital art experiences, creating dynamic and interactive showcases for crypto art.

Approach

The design project has completed its initial phase, including the creation of a brand identity, an app prototype, and a website. However, further analysis is needed to address critical points, such as simplifying cryptocurrency wallet purchases and enhancing the user experience.

The core focus of this project has been on research, thesis writing, and conceptualizing NART as a platform, aiming to integrate the passions developed during the three years: UI design and 3D. Additionally, an integral part of the project was the development of a collection of virtual artworks created with zBrush and C4D.

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book52
tesi
book6
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hands